For over a century, Vredestein has been synonymous with innovation and quality in the tyre industry. Born in the Netherlands, our legacy is built on a foundation of meticulous craftsmanship and a relentless pursuit of performance and safety.

We believe that every journey should be both enjoyable and secure, and that's why we pour our expertise into developing tyres that deliver exceptional handling, grip, and comfort, no matter the road ahead. At Vredestein, our commitment to vehicular safety is not just a promise; it's ingrained in every tyre we design.

Commitment to Safety and Comfort:

Our commitment extends beyond the product. We recognize that safer roads are the result of collective efforts. That's why we actively support initiatives that champion road safety worldwide. We are thrilled to bring our passion and expertise to India, a nation with dynamic roads and a rapidly growing automotive landscape. Our presence in India signifies our dedication to contributing to safer mobility within the country, aligning with initiatives like "Safer Cars for India" to promote safer driving practices and vehicles.

Our journey of continuous innovation is exemplified by the upcoming launch of the Vredestein Ultrac Pro, an Ultra-Ultra-High-Performance (UUHP) tyre that embodies our unwavering commitment to driver safety and comfort. This tyre is a testament to our ongoing evolution, pushing the boundaries of what's possible in tyre technology and design.

Unveiling the Vredestein Ultrac Pro:

A new benchmark in performance and comfort, the Vredestein Ultrac Pro isn't just another high-performance tyre; it's a significant leap forward in tyre engineering. Designed for the most demanding drivers and vehicles, from sports cars to luxury SUVs, the Ultrac Pro redefines the balance between performance and comfort. Let's have a look at the innovative features that set it apart.

Enhanced Grip for Unwavering Confidence:

Safety is paramount in every Vredestein tyre, and the Ultrac Pro takes this commitment to the next level with its advanced grip-enhancing technologies. At the heart of this superior safety lies a meticulous approach to tyre design, focusing on maximizing contact with the road and ensuring consistent performance across diverse conditions.

• New-Generation Tread Compound: The Ultrac Pro features an all-new tread compound created with a "smart mixing process." This process combines state-of-the-art polymers, fillers, and performance resins, resulting in a compound that guarantees exceptional wet and dry grip across a wide temperature range. As Daniele Lorenzetti, Chief Technology Officer at Apollo Tyres, explains, "This new compound ensures consistent performance, giving drivers the confidence to handle any road condition."

• Optimal Footprint: The design of the Ultrac Pro achieves an optimal balance between the tread, sidewalls, and bead area, leading to a perfect footprint shape under all conditions. This maximizes the contact area between the tyre and the road, providing consistent grip and responsive handling, essential for maintaining control in challenging situations.

• Redesigned Bead Area: A key innovation is the 85% increase in resistance to bead deformation. This enhanced stiffness in the lower section of the tyre limits lateral distortion during hard cornering, resulting in improved stability and precise handling. This means drivers can confidently navigate tight turns and challenging maneuvers with enhanced safety.

Experience Comfort Without Compromise:

High-performance tyres often come with the trade-off of a harsh ride. The Ultrac Pro shatters this notion, delivering class-leading comfort alongside its exceptional performance capabilities. Our engineers have focused on specific design elements to ensure a smooth and enjoyable ride, even on demanding roads.

• Thinner Sidewall Design: The increased stiffness of the bead area has allowed for the creation of a thinner sidewall, resulting in a larger "flex-zone." This provides a higher degree of natural compliance when traveling over uneven surfaces, effectively absorbing bumps and vibrations. The result is a more comfortable driving experience without sacrificing performance.

• Flexible Shoulder Area: The area where the sidewall meets the tread has been redesigned using more flexible materials. This further enhances ride compliance over rough surfaces by providing an additional layer of cushioning. As a result, drivers experience a smoother ride with reduced impact from road imperfections.

• Redefined Structure for Balanced Performance: The overall structure of the Ultrac Pro has been carefully redesigned, particularly in the bead and lower sidewall area. This thoughtful redesign allows the tyre to provide a "smooth ride over rutted surfaces" while maintaining the high-performance characteristics drivers expect. It's a testament to our commitment to engineering tyres that deliver the best of both worlds.

Also Read: Benefits of High-Performance Tyres

The Vredestein Ultrac Pro stands as a testament to our commitment to driving innovation and safety. We are proud to bring this groundbreaking tyre to drivers around the world, including an expected launch for Indian car owners in Spring-Summer 2025. We believe that by consistently pushing the boundaries of what's possible, we can contribute to safer and more enjoyable journeys for everyone.