As one of the world’s oldest tyre brands with over a century of experience in tyre innovation, our rich European heritage is the story of our past and the inspiration for our future.
Our 110 year old history has driven us to become a leader in first-class tyre design and manufacturing as we continue to innovate towards the perfect driving experience. Since 1908, we have been pioneering exceptional tyre products for our customers. From our first bicycle tyre produced in 1910, to the high-performance tyre technology we produce today.
The Vredestein timeline is one of continued transformation and innovation. We’ve celebrated world firsts, gold medals, new partnerships and groundbreaking advancements in tyre technology. The legacy which we have built over our 110 year history is one which we are proud of and work to not only uphold, but refine with every year that goes by.
Our commitments to research and development is what has led us to where we are today and what will guide us on our journey into the future. By seeking out opportunities in the ordinary and reinventing the norm, we are dedicated to creating exceptional driving experiences for each of our markets.